What Are Permalinks?
Permalinks are the permanent URLs to your individual pages and blog posts. It’s what comes after your domain name and directs visitors to specific pages and posts on your site.
For example: “yoursitename.com/this-is-a-permalink“.
Permalinks allow visitors to get a brief understanding of what your post is about without looking at the content. Permalinks are used by search engines for users to discover a post topic based on the URL. It also serves as a permanent location for visitors to return to if they wish to revisit your post or page.
Choosing a Permalink Structure
Although WordPress automatically enables the default permalink structure after you install WordPress, it also offers you the ability to create a custom URL structure for your permalinks. Simply go to Settings>Permalinks. You will be directed to this page:
When you first get started with WordPress the default permalink looks like this: http://yoursitename.com/?p=123
Sticking with URLs that contain relevant keywords instead of numbers helps with ranking your site better in search engines.
If you choose to go with a Custom Structure, you can decide from any of these Structure Tags:
- The year of the post, four digits.
Month of the year.
Day of the month.
Hour of the day.
Minute of the hour.
Second of the minute.
The unique ID # of the post.
A sanitized version of the title of the post. So “This Is A Great Post!” becomes “this-is-a-great-post” in the URL.
A sanitized version of the category name .
A sanitized version of the author name.
We hope this article helped you create a SEO friendly URL structure for your WordPress site.